MISSISSIPPI: I AM · FILM CAMPAIGN CASE STUDY
A film with
something urgent
to say.
Movie poster design, tagline development, website design and social media launch for a documentary entering multiple festivals at once.
POSTER DESIGN · TAGLINE DEVELOPMENT · WEBSITE · SOCIAL MEDIA
FESTIVAL RECOGNITION · 2012
Project context
Several festivals. One urgent deadline.
Mississippi: I Am had been accepted into several film festivals at once. Linton Media needed a cohesive public presence immediately—one strong enough to introduce the film, carry its message and support its festival momentum.
Bionic Egg created the campaign’s visual and digital foundation: a movie poster, an original tagline, a custom website and coordinated social media pages, all delivered on an accelerated schedule.
Poster + tagline
SOMETHING IS SHIFTING.
One image. One line. A story ready to move.
The poster turns a quiet Mississippi landscape into a charged symbol of faith, identity and change. Bionic Egg also developed the film’s tagline, giving the campaign a concise thought that could travel from poster to screen.
Explore print collateral
FROM FESTIVAL ACCEPTANCE TO A COMPLETE PUBLIC PRESENCE
Built fast.
Built to travel.
Built to be seen.
Digital launch
WEBSITE + SOCIAL MEDIA
A launch system that met the moment.
The website gave festival audiences, programmers and press one clear place to understand the story. Coordinated Facebook and social media assets carried the same visual language outward, keeping the campaign recognizable wherever the film appeared.
The result was not a collection of rushed deliverables. It was one coherent campaign, completed at the speed the opportunity demanded.
Explore custom website designClient perspective
★★★★★
“Bionic Egg rocks! Our film had gotten into several festivals simultaneously and we needed a site and Facebook page ASAP. Mark instantly grasped our project and ran with it, saving the day and bringing fresh creative ideas and professionalism to the table in a jiffy. He even came up with the tagline for our film when designing the poster! If you need a hardworking, knowledgeable, friendly, talented designer, Mark is your guy.”
Project credits
Mississippi:
I Am
- Client
- Linton Media
- Agency
- Bionic Egg
- Creative direction
- Mark Johnson
- Services
- tagline + movie poster design, custom website design, website development, social media design
- Film
- Documentary · USA · 2012 · 46 minutes
- Directors
- Katherine Linton + Harriet Hirshorn
- Producers
- Lance Bass + Michael Huffington
- Film information
- View on Frameline