Your business evolved.
Your website should catch up.

If the business, content, and domain still have value but the site no longer represents them clearly, a redesign is usually the right approach. We identify what should be preserved, reorganized, rewritten, rebuilt, or retired before the creative work begins.

It can if URLs, content, internal links, metadata, or redirects are handled carelessly. Our process treats search equity as part of the redesign, with a deliberate migration plan and post-launch checks.

Yes. Some companies need a stronger digital expression of an identity that already works. Others need selective brand refinement so the website feels coherent. We recommend only what the project actually needs.

Yes. We design and develop in WordPress, Shopify, and Squarespace, and can recommend whether staying put or migrating better supports your content, commerce, team, and long-term plans.

No. Bionic Egg is a New York City studio working with clients across the United States and internationally. The process is structured for close collaboration regardless of location.

Timing depends on page count, content readiness, functionality, approvals, and platform. A focused redesign may take several weeks; a larger custom website can take several months. The schedule is defined around the actual scope before work begins.

Yes. The current website normally remains live while the new experience is designed and developed separately. The changeover happens only after the redesigned site has been reviewed and tested.