Discover
We review the business, audience, competitive space, existing materials, content, technology, search visibility, and the real problem the project must solve.
2001
Founded in NYC
25
Years independent
09
Connected services
01
Creative partner
01 One connected creative practice
A brand rarely needs just one thing.
It needs the right idea, and every expression of it to agree.
We connect brand strategy, identity, art direction, website design, development, ecommerce, content structure, organic SEO, analytics, and launch planning. You can begin with one focused need or bring us in for the complete evolution. Either way, every decision is made in context.
See 25 years of design evolution ↗
Susan Bender / Brand + Shopify + Photography
Luxury should feel effortless.
View project ↗
02 Bionic Egg services
Everything the brand needs. Nothing disconnected.
Nine focused services that can stand alone or work together as one creative and digital system.
01 / Brand
Brand Identity Design
Strategy, naming, positioning, logos, color, typography, visual language, and guidelines with a clear point of view.
Discover branding ↗ 02 / BrandDigital & Print Collateral
Packaging, presentations, campaigns, social systems, stationery, signage, sales materials, and launch-ready brand assets.
See brand collateral ↗ 03 / WebCustom Website Design
Original UX and visual design shaped around the brand, audience, content, goals, and every responsive screen.
Explore web design ↗ 04 / WebWebsite Redesign
A strategic reset for established websites that have outgrown their identity, structure, content, technology, or performance.
Explore redesign ↗ 05 / BuildWebsite Development
Responsive development, CMS architecture, ecommerce, integrations, testing, analytics, and precise launch execution.
Explore development ↗ 06 / PlatformWordPress Websites
Flexible custom websites for deep content, complex page systems, editorial control, integrations, and long-term growth.
Explore WordPress ↗ 07 / PlatformShopify Websites
Brand-led ecommerce design and development connecting product, storytelling, conversion, merchandising, and operations.
Explore Shopify ↗ 08 / PlatformSquarespace Websites
Polished, manageable websites for focused brands that need custom creative thinking without unnecessary complexity.
Explore Squarespace ↗ 09 / GrowthOrganic SEO
Search strategy, technical foundations, content architecture, internal linking, analytics, and ongoing visibility built around real intent.
Explore organic SEO ↗
03 How the work moves
Structured enough to stay clear. Flexible enough to stay creative.
Every scope is different, but the work follows a disciplined path from discovery through launch and beyond.
Define
We establish positioning, priorities, scope, sitemap, content needs, platform direction, art direction, and a practical path forward.
Design
Identity, UX, visual systems, key screens, responsive states, imagery, and content hierarchy develop together through focused review rounds.
Develop
Approved creative becomes a responsive website with structured content management, integrations, ecommerce, analytics, and technical SEO.
Launch
We test devices, browsers, forms, content, tracking, redirects, indexation, performance, and final details before the site goes live.
Evolve
After launch, we can continue with SEO, content, campaigns, new pages, brand extensions, maintenance, and the next idea.
Platform direction
The right system for the way you work.
We recommend technology after understanding the content, commerce, integrations, internal workflow, budget, and future, not before.
01 / WordPress
Flexible by design.
For custom content systems, complex websites, editorial depth, integrations, and room to grow.
WordPress websites ↗ 02 / ShopifyCommerce with a point of view.
For product-led brands that need strong storytelling, clear merchandising, conversion, and reliable operations.
Shopify websites ↗ 03 / SquarespaceFocused and manageable.
For streamlined websites that still need custom art direction, thoughtful UX, and a distinct brand presence.
Squarespace websites ↗ 04 / CustomBuilt around the requirement.
For focused front-end experiences, unusual content, special interactions, or projects that do not fit a standard template.
Website development ↗
Jigsaw Productions / UX + WordPress + Film Archive
Complex content. One clear experience.
View project ↗
04 Selected branding and website work
Different industries.
Distinct answers.
View all client work ↗
01
View project ↗
Fine watchmaking / Brand + Shopify
Massena LAB
Identity, product storytelling, photography, and ecommerce shaped into a precise experience for collectors worldwide.
02
View project ↗
Film + production / UX + WordPress
Jigsaw Productions
A content-rich production website organizing films, series, awards, news, and a deep archive without losing its editorial voice.
03
View project ↗
Plastic surgery / Brand + Web + SEO
Sunset Cosmetic Surgery
A complete redesign connecting luxury presentation, physician authority, clear procedure paths, and search continuity.
04
View project ↗
Biotechnology / Brand + Web
Orange Grove Bio
A scalable brand and website translating complex science into a clear story for founders, partners, investors, and talent.
05
View project ↗
Luxury fashion / Brand + Shopify
Susan Bender
A refined brand and ecommerce experience giving sculptural stretch-leather fashion room to breathe while keeping every route to purchase clear.
06
View project ↗
Luxury wellness / Brand + Web
The Ranch Malibu
A serene digital experience expressing the discipline, setting, and transformative promise of an immersive wellness program.
07
View project ↗
Entertainment PR / Brand + Web
FerenComm
A confident identity and responsive website for the entertainment PR agency behind three decades of landmark television.
08
View project ↗
Celebrity + entertainment / Custom web + SEO
Mario Cantone
A bold custom website bringing more than four decades of Broadway, television, film, comedy, press, and video into one unmistakably New York experience.
05 Clients, in their own words
Great work.
Real relationships.
Read the full review archive ↗
“They conceived our branding, a beautiful website, and great visuals with very little but a mock-up of our product.”
William MassenaFounder, Massena LAB
↗“It’s clean. Easy. And beautifully done. Always up to date and reliable. Cutting edge and always ready to fix, refresh, and revitalize.”
Mario CantoneComedian, Actor + Writer
↗“From design to copy to SEO to marketing, their experience and capabilities were extensive. We were completely blown away.”
Asher ToporovskyPrincipal, Novis Living
↗“Mark ensures you’re aligned every step of the way and goes the extra mile without hesitation.”
Lori HurwitzBlesso Properties
↗
06 Connected Bionic Egg expertise
Find the service, industry, or starting point that fits.
Focused pages across the Bionic Egg website, connected here for people and search engines.
Core Services
Industries
07 Branding and web design FAQs
Before we begin.
Clear answers to the questions that usually come first.
What branding and website services does Bionic Egg offer? +
We provide brand strategy, naming, identity design, brand guidelines, digital and print collateral, custom website design, website redesign, WordPress, Shopify and Squarespace development, ecommerce, technical setup, and organic SEO.
Can Bionic Egg create the brand and website together? +
Yes. Building the identity and website together creates a more connected system because strategy, messaging, art direction, design, content structure, development, and launch decisions are made around one shared idea.
Can you redesign an existing website without changing the whole brand? +
Yes. We can retain the valuable parts of an established identity while updating the website’s structure, visual system, responsive experience, content, technology, performance, and search foundation.
Which website platform should we use? +
We recommend WordPress, Shopify, Squarespace, or a focused custom approach after reviewing your content, ecommerce, integrations, internal workflow, budget, and long-term needs. The best platform is the one that fits the business behind the website.
Is SEO included in website design and development? +
Every website includes a search-ready foundation with semantic structure, metadata support, responsive behavior, analytics, image handling, indexation controls, and technical review. Broader organic SEO strategy, keyword architecture, content, and ongoing optimization can be added.
Do you only work with companies in New York? +
No. Bionic Egg is based in New York City and works with clients across the United States and internationally through a collaborative remote process.
How long does a branding and website project take? +
Timing depends on scope, content readiness, approvals, platform, integrations, photography, and whether branding and website work are combined. Focused projects may take several weeks; larger brand and digital programs can take several months.