VANESSA SKIN CARE · BRAND + ECOMMERCE CASE STUDY
From products in the mail to a complete beauty brand.
Brand identity, ecommerce design and development, original product photography, retouching, content, organic SEO and launch support for a vegan skincare company.
BEAUTY BRANDING · PRODUCT PHOTOGRAPHY · ECOMMERCE · SEO
01THE OPPORTUNITY
A clean launch system for products rooted in nature.
Vanessa Skin Care needed more than an online store. The new company needed a cohesive brand, a credible ecommerce experience, product imagery, content, search visibility and a social foundation—built together as one system.
The products arrived at Bionic Egg without photography. Mark Johnson photographed every item, refined and retouched the images, and created the ecommerce-ready visual library that made the rest of the launch possible.
02BRAND IDENTITY
PURE, MODERN, APPROACHABLE
A quiet identity with enough warmth to feel human.
The visual system reflects the brand’s all-natural, vegan and preservative-free positioning. Spacious layouts, botanical tones and a restrained typographic voice let the products and their ingredients remain the focus.
HTML COLOR SYSTEM
DEEP SKY BLUE#0FAFE3
FLAMINGO#FEB7B1
DUSTY PINK#D6AD8D
LILAC#E7D5FF
SUMMER SONG#DAE0EE
03PRODUCT PHOTOGRAPHY
FROM UNPHOTOGRAPHED TO ECOMMERCE-READY
The client mailed the products. We created the image library.
No finished product shots existed when the project began. Bionic Egg handled the tabletop photography, polishing and retouching needed to make each package feel consistent, premium and ready for sales across desktop, mobile and social.
RESPONSIVE ECOMMERCE
One storefront, designed to stay clear at every size.
04THE EXPERIENCE
Products, ingredients and education in the same path.
The site pairs direct shopping with useful ingredient context, helping visitors understand why the formulas are different before asking them to buy. The experience was designed and developed for intuitive browsing across every device.
VISIT THE LIVE WEBSITE
#1
05SEARCH + LAUNCH
Built to be found—not only admired.
Content, organic SEO and launch marketing supported a first-page, first-position keyword result. Bionic Egg also helped establish affiliate relationships, marketing strategy and the brand’s initial social content system.
FIRST PAGEGoogle keyword visibility
FIRST POSITIONReported keyword result
ON TIMEEvery objective and milestone
06CLIENT PERSPECTIVE
“The product they’ve delivered and their customer support are outstanding.”
Bionic Egg delivered the complete ecommerce platform, branding imagery, original product photography, content, organic SEO, marketing strategy, affiliate development, social templates and ongoing guidance. The client rated quality, schedule, cost and willingness to refer at 5.0.
PROJECT CREDITS
Vanessa Skin Care ×
Bionic Egg
BRAND IDENTITY · PRODUCT PHOTOGRAPHY · RETOUCHING · ECOMMERCE · CONTENT · SEO · SOCIAL LAUNCH
CLIENTVanessa Skin Care / Vanessa LLC
AGENCYBionic Egg
CREATIVE DIRECTORMark Johnson
PHOTOGRAPHY + RETOUCHINGMark Johnson / Bionic Egg
PLATFORMCustom ecommerce website
PARTNERSHIPAugust 2021–present
SCOPEBranding, ecommerce design + development, content, photography, SEO, marketing, affiliate strategy and social launch