Brand refinement
A cleaner, more modern expression that preserves the identity Susan had established over time.
5.0Verified Clutch.co rating
NYCLuxury fashion brand
360°Responsive commerce
SEOOngoing support
01 The project
A visual brand needed a complete retail experience.
Susan Bender had built a distinctive New York fashion label around luxurious leather, shearling and a clear personal point of view. The next step was an online store that could carry that same confidence.
Bionic Egg refined the existing identity, translated the collection into an editorial e-commerce system and developed a responsive shopping experience designed to evolve with the business. The partnership continued through ongoing updates, performance monitoring and organic SEO.
Brand / New York
Timeless, precise and intentionally quiet.
02 E-commerce design and development
Editorial fashion, built to sell.
The site gives the garments space to lead while the shopping experience remains direct, intuitive and easy to maintain.
UX + interface
Collection, category and product paths shaped around how customers discover and compare garments.
E-commerce
A responsive store developed for product launches, flexible merchandising and confident purchasing.
Organic SEO
Ongoing search and performance support designed to keep the site visible as the business evolves.
03 The experience
One restrained system, from collection discovery through purchase.
Editorial commerce
The collection stays at the center of every page.
Collection, home and product templates balance editorial photography with practical shopping tools, making the brand feel elevated without making the store difficult to use.01
Responsive shopping
A complete store, considered for every screen.
Product discovery, filtering and purchase details translate cleanly from desktop to mobile while retaining the brand’s restrained visual language.02
Digital system
Designed to evolve with the business.
Flexible layouts support collection launches, individual product stories and ongoing updates while SEO monitoring keeps performance part of the long-term conversation.0304 Results
Brand, commerce and support working together
A store that could keep pace with the business.
Susan gained a polished e-commerce presence, dependable support and a long-term digital partner who could respond as the collection and business changed.
Online selling
A visual website became a complete e-commerce destination where clients could discover and purchase the collection.
Responsive partnership
Issues, updates and new ideas were handled quickly, with practical guidance beyond the original scope.
Ongoing performance
SEO and site monitoring became part of the continuing relationship as Susan’s business evolved.
05 Photography
The collection, seen with clarity.
Photography gives the digital experience its pace, texture and point of view. Clean light, close detail and restrained composition keep the focus on Susan Bender’s leatherwork.
Photography · Marc Tousignant
Material / Detail
Every zipper, seam and proportion matters.
Close compositions turn construction details into part of the visual language of the brand.
Product photography
Built for the collection page and the close look.
Then / Now
A long-running digital partnership.
The original Susan Bender online shop established the foundation for a retail experience that has continued to evolve with the collection.
06 Verified Clutch.co review
Client perspective
★★★★★
“Mark was everything I could’ve wanted from a developer.”Susan Bender · President, Susan Bender Designs
5.0 / Verified Clutch.co phone interview
“The site is amazing! Mark has handled any issues I’ve brought up right away. He’s made a lot of calls and emails on my behalf to make certain things happen so I don’t have to.”
“Along the way, he’s offered me additional suggestions like using MailChimp, trying new features, etc. He really cares about the success of our business.”
“Mark responds to people who just want the most for their business. He’s a nice guy, which is why our dynamic worked so well. We both just want the best for each other.”
Quality 5.0Schedule 5.0Cost 5.0Willing to refer 5.0
Client perspective
“He really cares about the success of our business.”
Susan BenderPresident, Susan Bender Designs
Project credits
Susan Bender
New York
- Agency
- Bionic Egg
- Creative Director
- Mark Johnson
- Photographer
- Marc Tousignant
- Services
- fashion website design, e-commerce website design, brand refinement, website development, website redesign, organic SEO
- Industry
- Luxury fashion · E-commerce
- Market
- New York City