Brand strategy
A luxury position expressed with restraint, credibility and a clear patient-centered voice.
05Connected disciplines
01Unified luxury brand
300%Increase in CTA
SEORanking continuity protected
01 The project
A premium practice needed a brand to match.
Sunset Cosmetic Surgery wanted its identity and digital presence to reflect the quality, confidence and care behind the practice.
Bionic Egg reimagined the complete brand experience—from a sophisticated identity and print system to a modern website built around key procedures, clearer navigation and consultation pathways. The result balances luxury positioning with the direct information prospective patients need.
ClientSunset Cosmetic SurgeryCreative DirectorMark JohnsonAgencyBionic Egg
Sunset / Brand System
A restrained identity with real range.
Sunset Cosmetic Surgery02 Website design and development
A patient journey that feels considered from the first click.
The responsive experience brings procedures, surgeons and consultation pathways into one confident system while preserving the practice’s established search visibility.
UX + interface
Procedure-led navigation and clear consultation paths designed for prospective patients.
WordPress
A responsive, maintainable platform for services, surgeon profiles and educational content.
Organic SEO
Migration and search architecture planned to retain the practice’s strong Google ranking.
Digital / Responsive Design
Luxury positioning without losing usability.
Sunset Cosmetic Surgery03 Selected details
One system, carried through the complete patient experience.
Printed essentials
Every handoff carries the same level of care.
Appointment cards and letterhead extend the refined identity into the everyday details patients and partners actually hold.01
Presentation system
A premium experience before the consultation begins.
The presentation folder, thank-you card and shopping bag make the identity feel intentional across the complete patient journey.02
Responsive website
A flexible editorial system for a complex practice.
Long-form home, service and team templates give prospective patients clear paths to expertise, procedure information and consultation.03
Patient education
Clinical information, made easier to understand.
Custom illustrations translate procedure steps into clear, branded visual communication that prospective patients can understand at a glance.04
Campaign expression
Editorial restraint with a memorable point of view.
The campaign system pairs monochrome fashion imagery with generous space and a precise typographic voice.05
Identity / Print
Polished at every point of contact.
Sunset Cosmetic Surgery04 Results
Brand, web and search working together
A stronger launch without sacrificing clarity.
The rebrand gave Sunset Cosmetic Surgery a more sophisticated and unified presence while the new site made key procedures easier to discover, increased calls to action by 300% and protected the practice’s established search visibility.
Elevated perception
A polished visual identity better reflects the practice’s premium positioning and reputation for quality.
300% more action
Clearer procedure paths and consultation prompts produced a 300% increase in CTA engagement.
Search continuity
SEO planning maintained strong Google ranking through the redesign and launch process.
05 Google review
Verified client feedback
★★★★★
“If I could give Mark 6 stars, I absolutely would.”Rianna F. · Sunset Cosmetic Surgery
Google review
With an exceptional eye for design and genuine care for his projects and tasks, few can compare to his level of expertise.
While many companies rely on lack of knowledge to draw new consumers, Bionic Egg is the ultimate honest resource.
Businesses like this are few and far between. Through his unwavering honesty and integrity, Mark allows companies the freedom to make business decisions that are actually what’s best for them. In this way, he stands apart from most branding companies.
Mark is timely and meticulous, kind and sensible, skillful, and always delivers on his word. I am happy to have had the pleasure of working closely with Mark—a true team player. With our new project, I know our business is sure success.
Mark genuinely has a passion for what he does and it shows. Partnering with Bionic Egg will allow your company to simply, be the best. I would 100% recommend him to anyone looking to take their brand to the next level.
Our office cannot thank you enough!
Client perspective
“Partnering with Bionic Egg will allow your company to simply, be the best.”
Rianna F.Sunset Cosmetic Surgery
Project credits
Sunset Cosmetic
Surgery
- Agency
- Bionic Egg
- Creative direction
- Mark Johnson
- Services
- Plastic surgery websites, medical website design, luxury website design, beauty branding, brand identity, brand collateral, website redesign, WordPress development, organic SEO
- Industry
- Plastic surgery · Medical aesthetics
- Markets
- Los Angeles · Beverly Hills