Positioning
A clearer narrative connecting scientific opportunity, company-building expertise and patient impact.
2023ODA Silver Award
2024DesignRush feature
05Connected disciplines
01Unified biotech brand
01 The project
Complex science needed a clear point of view.
Orange Grove Bio bridges academic research and the development of transformative therapies.
Bionic Egg created a complete identity and digital platform that could speak to researchers, partners, investors and talent without flattening the ambition of the science. The visual system balances precision with optimism, while the website organizes a complex story into a confident, accessible experience.
ClientOrange Grove BioCreative DirectorMark JohnsonAgencyBionic Egg
Orange Grove Bio / Brand System
Science, translated into a visual language.
Orange Grove Bio02 Identity designed for growth
A living system, not a clinical cliché.
The mark turns geometric cells into a tree, connecting scientific structure with human possibility.
A layered green system carries the science, grounded by Rich Steel and Charcoal, with white giving the identity room to breathe. The system remains recognizable across presentations, stationery, apparel, digital interfaces and every new company touchpoint.
OGB Green#00A071Jungle#41AD8EFaux Grass#019259Rich Steel#585858Charcoal#222021White#FFFFFF
Brand in motion
A living identity, designed to move.
The cellular tree becomes a concise motion signature for digital launches, presentations and branded content.Orange Grove BioMotion identity
Identity / Collateral
Credibility, carried through every detail.
Orange Grove Bio03 Website design and development
A digital platform for more than one audience.
Founders, researchers, partners and investors each needed a clear way into the story. We designed the information architecture, responsive system and editorial rhythm around that reality.
UX + interface
A responsive system that makes complex biotechnology content feel deliberate and easy to navigate.
Development
A flexible WordPress build designed for timely company, portfolio and leadership updates.
Organic SEO
Search architecture, metadata and content structure built to support discovery as the company grows.
Digital / Responsive Design
One story, clear on every screen.
Orange Grove BioContent architecture
Every audience gets a clear way into the science.
Company, mission, portfolio and team content were structured as distinct paths within one consistent system, helping visitors find the level of detail they need without losing the larger story.
Website / WordPress
Built to evolve with the company.
Orange Grove BioFlexible publishing
A site designed to keep pace with the company.
The WordPress system gives the Orange Grove Bio team room to add programs, leadership, news and company milestones while preserving the visual discipline of the original launch.
Website / Content System
Designed to explain ambition without slowing it down.
Orange Grove Bio04 Selected details
A closer look at how the system was built.
Identity development
From first marks to a recognizable symbol.
The cellular tree began with a series of structural sketches, balancing scientific logic with the warmth and optimism of an organic form.01
Brand in the world
Built to hold up in every form.
The icon was engineered to reproduce clearly in embroidery and apparel, giving the company a brand that feels as considered in physical use as it does on screen.02
Digital presentation
The final system stays focused on the science.
Clean hierarchy, disciplined spacing and an adaptable interface help Orange Grove Bio present complex programs and company information without visual noise.0301Three responsive views
02Mission-led content structure
03Flexible WordPress publishing
05 Results and ongoing partnership
Verified client feedback · February 2023
A brand the management team believed in.
After the new website and brand were presented to the Orange Grove Bio management team, leadership was very impressed with the direction. The work delivered the distinct identity the company needed, supported by a professional, user-friendly website designed for ongoing ownership.
Leadership approval
The new direction earned a strong response from internal management and clearly reflected who the company had become.
Easy to manage
The WordPress platform is professional, user-friendly and straightforward for the internal team to keep current.
Reliable delivery
Email, Zoom and a shared Trello timeline kept decisions visible, communication consistent and deliverables on track.
06 Independent recognition
One identity.
Two independent recognitions.
The work was honored for the brand system and later selected as an example of effective healthcare logo design.
Client perspective
“They understood what we needed and created branding that allowed us to stand above the rest in our field.”
Amanda KneippOrange Grove Bio
Project credits
Orange Grove
Bio
- Agency
- Bionic Egg
- Creative direction
- Mark Johnson
- Services
- Medical website design, brand identity, brand collateral, website design, website redesign, WordPress development, organic SEO
- Industry
- Biotechnology · Life sciences
- Recognition
- ODA Silver Agency Award · DesignRush Best Logo Designs