MDNA SKIN by Madonna · Shopify UX + UI

Luxury skincare, designed for a global stage.

Home, Category and Product page design for MDNA SKIN’s Shopify experience and exclusive U.S. launch at Barneys New York.

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Shopify UX + UIBeautyLuxury Web Design

03Shopify page systems

2014Brand founded

U.S.Barneys New York launch

GlobalLuxury beauty audience

01 The collaboration

Beauty, innovation and user-centered design in one experience.

Bionic Egg partnered with MTG Co., Ltd. and Madonna to redesign the key commerce pages for MDNA SKIN’s Shopify store.

The brief centered on the Home Page, Category Landing and Product Pages—creating a cleaner path through a luxury skincare collection while preserving the brand’s bold visual identity.

ClientMTG Co., Ltd. & Madonna (Boy Toy, Inc.)AgencyBionic EggCreative DirectorMark JohnsonSkin ArtistMichelle Peck · @michellepeckskinPhotographyLuigi & Iango · @luigiandiango

Brand background

Nature, science and star power.

Born in 2014 from Madonna, the Italian spa destination Montecatini and Japanese beauty innovator MTG Co., Ltd., MDNA SKIN combines mineral-rich natural ingredients with advanced skincare technology.

02 UX + UI direction

A minimalist system that lets product and story lead.

Clean layouts, disciplined typography and high-contrast imagery create a cohesive rhythm without flattening the drama of the brand.

Alternate MDNA SKIN Shopify home page layout

MDNA SKIN luxury skincare product collection on black

Product storytelling

Every detail supports consideration and purchase.

Shopify product experience

Commerce architecture

Home, Category and Product pages designed as one journey.

Navigation and content hierarchy move customers from discovery to product education with less friction, while premium imagery keeps the experience firmly in the luxury category.

MDNA SKIN Shopify category page displayed on a tablet

03 Responsive commerce

A luxury experience across every screen.

Product discovery, navigation and conversion paths remain clear on mobile while the photographic direction and restrained interface preserve the brand’s premium presence.

01Streamlined mobile navigation
02Product-first page hierarchy
03Consistent responsive templates

Luxury fashion ecommerce website design displayed across responsive devices

Market impact

The digital face of an exclusive U.S. launch.

As MDNA SKIN expanded into the United States, the redesigned Shopify store supported its introduction at Barneys New York—positioning the collection as both technologically advanced and distinctly luxurious.

Project credits

MDNA
SKIN

Client: MTG Co., Ltd. & Madonna (Boy Toy, Inc.)
Agency: Bionic Egg
Creative Director: Mark Johnson
Skin Artist: Michelle Peck · @michellepeckskin
Photography: Luigi & Iango · @luigiandiango
Services: Shopify UX + UI design, Home Page, Category Landing and Product Page design
Industry: Luxury Beauty + Skincare