01Oil
02Independent recognitions
06Connected disciplines
03Product formats
01Unified medical system
01 The project
An unfamiliar system needed a human point of view.
Limbic Medical helps patients approach complex health concerns through a practice centered on the brain’s emotional and behavioral system.
The brand needed to communicate scientific rigor without amplifying fear. Bionic Egg turned the neural logic of the limbic system into an artistic identity, then carried that calm, continuous language through packaging, print and a responsive medical website.
ClientLimbic Medical®FounderAndre Atoian, MDCreative DirectorMark JohnsonAgencyBionic Egg
Brand identity
A scientific idea, interpreted through art.
The surreal mark abstracts neural pathways into a continuous human form. It feels rooted in anatomy without becoming cold, literal or intimidating.
02 Calming visual system
Trust, clarity and hope in four colors.
Space Blue creates stability, Fossil keeps information neutral, Slate Rose Gold introduces warmth and White gives complex content room to breathe.
Space Blue#3D3D57Fossil#8E8E97Slate Rose Gold#BD8D8DWhite#FFFFFF
Guidelines + collateral
One idea, disciplined across every application.
The guideline system defines logo usage, typography, color and image direction. Business cards, letterhead and presentation materials turn those rules into a practical working identity.
03 Product design
The medical identity became a complete product family.
Packaging for oil, capsules and cooling gel uses one clear hierarchy while preserving enough distinction to make each format easy to recognize.
02Capsules
03Cooling Gel
Website design + WordPress development
A calm digital path through complex care.
Limbic Medical04 Digital experience
The interface lowers the volume.
Muted color, deliberate spacing and clear pathways help patients move from the practice philosophy to services, the clinical team and contact information without visual pressure.
05 Connected outcomes
Brand, product and web working as one system.
The strongest result is coherence: an abstract medical idea becomes understandable, recognizable and usable at every scale.
Complex concept translated
An anatomical system became a distinct visual idea without relying on expected medical symbols.
One continuous identity
Print, product packaging and digital experience share the same calm visual logic.
A flexible digital foundation
The responsive WordPress site supports patient education, service discovery and organic search.
06 Independent recognition
Recognized by two design platforms.
The Limbic Medical website was selected as a nominee by CSS Winner and DesignNominees in February 2020.
07 Founder perspective
“Their ability to synthesize a radical, novel idea in a way that most people can’t is what makes them stand out.”
Andre Atoian, MDFounder · Limbic Medical
- Client
- Limbic Medical®
- Founder
- Andre Atoian, MD
- Creative Director
- Mark Johnson
- Agency
- Bionic Egg
- Services
- brand identity, brand collateral, product packaging, medical website design, WordPress, organic SEO
- Industry
- Healthcare + Medical