Empire State of Wine®
Brand Identity Design + Retail & Print Collateral + Packaging + Trademarking®

Empire State of Wine, a modern wine retail experience, opened its doors earlier November 2017 in New York City’s Flat Iron District, at 61 West 23th Street, New York, NY 10010. Its ambiance pulls in the streets of New York with an industrial influence, along with lively hues, exposed racks, and stacked shipping containers to heighten the decor. The playlist and vibe are emblematic of the colorful people that inhabit the city.

With the majority of products sourced from personal winery relationships and cleared through service companies, owner Eddy Le Garrec is able to offer a hand-selected array of award-winning wines that significantly over-deliver on price. The winery-direct model allows Empire State of Wine to pass on savings to its customers, while the critically acclaimed and curated selection makes for a simplified shopping experience.

“I wanted to bring a different experience to New York City,” states founder Eddy Le Garrec. “I saw a market where consumers not only wanted to purchase great products but also learn about them at the same time.”

Bionic Egg trademarked EMPIRE STATE OF WINE® as well as the new wine brand STRAIGHT OUTTA®.