Susan Bender Designs – Brand Refinement, E-Commerce Website & SEO
Client: Susan Bender Designs
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg partnered with Susan Bender, a New York-based fashion designer known for her luxurious leather garments, to refine her branding and develop a seamless e-commerce website. After struggling to find designers who could understand her vision, Susan approached Bionic Egg, seeking a clean, sleek update to her long-established brand without losing the identity she had carefully crafted over the years.

Brand Refinement & Website Development:
Bionic Egg refined Susan Bender’s branding, providing a cleaner and more modern look while maintaining the unique identity that has defined her brand. The website was designed to showcase her stretch leather jackets and other luxurious garments, focusing on both aesthetics and functionality. With a full e-commerce capability, the website allows clients to seamlessly shop online, blending fashion-forward design with a user-friendly shopping experience.

E-Commerce & SEO Strategy:
Bionic Egg developed the e-commerce platform for Susan Bender Designs, incorporating suggestions and feedback from the client to ensure the site met her needs. The team also focused on SEO to enhance visibility and performance, ensuring that the website attracts a wider audience and supports the brand’s growth.

Discover our Approach to Luxury Fashion Designer Websites while using Shopify for Commerce.

FerenComm Brand Identity & Website Redesign
Client: FerenComm
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg had the privilege of partnering with FerenComm, an industry-leading PR agency, to redesign their brand identity and website. For over 30 years, FerenComm has been the agency of choice for top networks, producers, and platforms, with a legacy of launching groundbreaking shows such as “Mad Men,” “Breaking Bad,” and “The Walking Dead.” FerenComm’s ability to amplify exceptional storytelling has made them a leader in the entertainment industry.

Brand Identity & Concept:
With a history of driving industry revolutions in television, FerenComm needed a brand identity that reflected their leadership and innovation. Bionic Egg redefined the brand’s visual identity to match their cutting-edge PR services, highlighting FerenComm’s role in shaping the success of award-winning shows like “Better Call Saul,” “The Morning Show,” “Orange Is the New Black,” and many more.

Website Design & Development:
Bionic Egg reimagined the FerenComm website to capture the agency’s dynamic presence in the entertainment industry. The new design showcases FerenComm’s impressive portfolio of iconic shows and highlights their impact over the past 30 years. The site was built to provide a seamless experience across all devices, making it both visually engaging and user-friendly, particularly for mobile users.

The redesign also symbolized the agency’s resilience during the global pandemic, providing a visual reminder that FerenComm was not only surviving but thriving.

Sunset Cosmetic Surgery Brand Identity & Website Redesign
Client: Sunset Cosmetic Surgery
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg partnered with Sunset Cosmetic Surgery, a leading plastic surgery practice in Los Angeles and Beverly Hills, to revamp their brand identity and online presence. Specializing in procedures such as Breast Augmentation, Brazilian Butt Lifts, Face Lifts, Mommy Makeovers, and Daddy Do-Overs, Sunset Cosmetic Surgery is renowned for helping women and men feel confident and look their best.

Brand Identity & Mission:
Sunset Cosmetic Surgery sought to elevate its brand to reflect the luxury and quality of its services. Bionic Egg re-imagined the Sunset Cosmetic Surgery brand identity, developing a sophisticated look that speaks to the clinic’s reputation for excellence. From a fresh new logo to refined print collateral, the branding overhaul captured the elegance and professionalism that defines the clinic.

Website Design & Development:
In addition to the brand identity redesign, Bionic Egg developed a modern, user-friendly website that embodies the luxury of Sunset Cosmetic Surgery’s services. The site was designed to be both visually stunning and highly functional, ensuring a seamless user experience for prospective patients. The new design highlights key procedures and makes it easy for users to book consultations or learn more about the services offered.

SEO Strategy:
To ensure visibility online, Bionic Egg also implemented a strategic SEO plan that maintained Sunset Cosmetic Surgery’s strong Google ranking, driving traffic to the new site while reinforcing the clinic’s status as a leader in the cosmetic surgery field.

Our Approach to Luxury Website Design, Beauty Branding and Medical Website Design

Medical Branding and Website Design for Biotech Companies

Bionic Egg specializes in medical branding and website design for healthcare companies, biotech firms, and medical practices. Our team develops brand identities, digital platforms, and SEO strategies that help healthcare organizations communicate complex science clearly while building credibility with investors, researchers, and patients.

Medical Branding and Website Design for Orange Grove Bio
Client: Orange Grove Bio
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg partnered with Orange Grove Bio to develop a complete medical branding and website design strategy for the biotech company.

Brand Identity & Mission:
Bionic Egg reimagined Orange Grove Bio’s brand identity, creating a visual language that embodies their mission to revolutionize drug development. The new identity balances innovation and professionalism, reinforcing the company’s commitment to advancing treatments and making a positive impact on healthcare.

Website Design & Development:
In addition to the rebranding, Bionic Egg designed and developed a modern, user-friendly website that clearly communicates Orange Grove Bio’s mission and capabilities. The site was optimized for ease of use, enabling the team to make updates easily while providing visitors with a streamlined experience. The clean design and intuitive layout reflect the forward-thinking nature of the company, helping them stand out in the competitive biotech landscape.

SEO Strategy:
To ensure strong visibility online, we implemented a comprehensive SEO strategy that boosted Orange Grove Bio’s search rankings and drove traffic to the new site. This strategy expanded their parent brand, ensuring their new mission and identity were effectively communicated to a broader audience.

Discover our Approach to Medical & Biotech Website Design.

La Pharmacie Website Design & Development

Client: La Pharmacie
Agency: Bionic Egg
Creative Director: Mark Thomas Johnson

Bionic Egg partnered with La Pharmacie, a modern French-inspired pharmacy collective, to design and develop a refined digital presence that balances elevated aesthetics with operational functionality. With locations spanning multiple states, La Pharmacie required more than a brand-forward website. The platform needed to support prescription workflows, secure patient access, and location-specific account systems while maintaining a calm, editorial visual identity rooted in authenticity.

Brand Identity & Digital Direction:
La Pharmacie’s concept draws from the tradition of European apothecaries, blending warmth, clinical credibility, and curated wellness. Bionic Egg translated this vision into a clean, modern interface defined by spacious typography, disciplined grid structure, and an understated color palette. Custom illustrated elements were created to reinforce the brand’s heritage aesthetic. All sketches and illustrated assets were hand drawn by Leon, Bionic Egg’s in-house illustrator. No AI-generated artwork was used in the development of this visual system. The result is an experience that feels human, crafted, and intentional.

Custom Cart & Prescription Experience:
Beyond the visual layer, Bionic Egg structured a custom cart experience tailored specifically for prescription management. The system allows patients to select medications, manage items clearly, and move through a streamlined refill process without confusion. The interface was designed for accessibility across age groups and devices, ensuring ease of use on both desktop and mobile environments.

Multi-Location Secure Login Architecture:
To support La Pharmacie’s growing footprint, Bionic Egg implemented a structured login system routing patients to their correct pharmacy location. Dedicated secure portals were created for Brooklyn, New York; El Segundo, California; and Fort Lauderdale, Florida. This architecture maintains operational separation while preserving a unified brand experience across all markets.

SEO & Launch Strategy:
In addition to design and development, Bionic Egg structured optimized SEO titles and metadata for each core page to support long-term search visibility. The site was carefully coordinated for launch to ensure performance stability, mobile responsiveness, and brand consistency.

The result is a modern pharmacy platform that operates as both a digital flagship and a functional patient portal, combining elevated design with custom system integration while preserving the integrity of handcrafted brand elements.

Discover how we work in Medical Website Design, Beauty Branding and Skincare Website Design in NY.

The Aesthetics Bar Brand Identity, Retail Branding & Website Design
Client: The Aesthetics Bar
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg collaborated with The Aesthetics Bar, a chic injectable beauty bar specializing in skin revitalization, to create a full brand identity and develop an online presence that mirrors the luxury and care provided at their Beverly Hills location. Owned and operated by Double Board-Certified Plastic Surgeon Dr. Steven Svehlak and his wife Wendy, The Aesthetics Bar aims to make every client feel beautiful inside and out.

Brand Identity & Retail Concept:
Bionic Egg developed a stylish and sophisticated brand identity for The Aesthetics Bar that resonates with their upscale clientele. The brand identity captures the bar’s commitment to elegance and precision, with a design language that balances modernity and warmth. We designed their logo, color scheme, and brand collateral, ensuring the brand’s look matched their premium offerings.

Website Design & Development:
Bionic Egg designed and developed The Aesthetics Bar’s website to showcase their services in an engaging and user-friendly way. By incorporating thoughtful design elements, like custom icons (such as a syringe for injectables), we made it easy for clients to explore treatments and learn more about each service. The website reflects the beauty bar’s brand and provides a seamless customer experience for booking appointments and exploring offerings.

Discover our Approach to Beauty Branding and Medical Website Design.

Flavordent® Brand Identity, Product Design & Website Development
Client: Flavordent®
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg partnered with Flavordent®, a revolutionary kids’ toothpaste brand created by a dentist and father, to develop their brand identity, product design, and online presence. Flavordent® makes brushing fun while delivering superior dental care through its unique ingredient, Nano Hydroxyapatite—a compound originally developed by NASA® to restore teeth and bone in astronauts after space missions.

Brand Identity & Product Design:
Bionic Egg developed the name Flavordent® after extensive research on industry competitors and other markets to ensure trademarking, domain name availability, and social media identities. The result was a fun and memorable name that resonated with both kids and parents. Additionally, Bionic Egg created and trademarked flavor names such as Vanilla Cookie Pie® and Berry Juicy Gumball®, along with several other trademarked names, like Smile Defender Nano Hydroxyapatite®, to deliver the brand’s message and engage young customers through its packaging.

Website Design & Development:
Bionic Egg designed and developed the Flavordent® website to introduce the brand to the world and educate parents on the importance of Nano Hydroxyapatite in dental care. The website is playful and engaging, reflecting the brand’s mission to make brushing a fun experience for kids while ensuring their teeth remain healthy and strong.

Voluspa Candles Branding & Website Design
Client: Voluspa Candles
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg has had the pleasure of collaborating with Voluspa Candles, a brand renowned for its exceptional packaging design, clean-burning candle wax, and unique fragrance blends, since September 2003. Fueled by a love for art, fragrance, and elegant illumination, Voluspa required a brand identity and web presence that would reflect the luxurious quality and creativity behind their products.

Branding & Concept:
Bionic Egg worked with Voluspa to enhance their already well-established brand, focusing on delivering a visual identity that would match the excellence of their candles. The branding effort centered around communicating the sophistication and artistry that Voluspa is known for, while keeping the brand visually appealing and timeless.

Website Design & Development:
To further elevate Voluspa’s online presence, Bionic Egg designed and developed a modern, sleek website that showcases their extensive line of products. The website was designed with a focus on user experience, ensuring customers could seamlessly browse the product catalog and immerse themselves in the brand’s luxurious world of fragrance and design.

Discover our approach to Luxury Website Design and Shopify Website Design.

Jigsaw Productions Website Design & Development
Client: Jigsaw Productions
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg had the honor of partnering with Jigsaw Productions, the award-winning documentary film company led by Academy Award®-winning filmmaker Alex Gibney. Known for its thought-provoking and visually stunning documentaries, Jigsaw Productions has garnered multiple Emmy® and Oscar® awards for films like “Going Clear,” “Taxi to the Dark Side,” “The Crime of the Century,” and “The Armstrong Lie.”

The Story Behind Jigsaw Productions:
Jigsaw’s name is inspired by the “jigsaw” teaching technique, where students contribute different pieces of knowledge to form a complete picture. This collaborative approach mirrors Gibney’s storytelling, which brings together multiple perspectives to explore complex issues. This method has earned Jigsaw a reputation for its meticulously researched and visually impactful documentaries.

Website Design & Development:
Bionic Egg was tasked with launching a new website that represented Jigsaw Productions’ captivating storytelling. The site needed to showcase their impressive portfolio while embodying the company’s mission of delivering insightful and compelling narratives. Our design approach focused on highlighting Jigsaw’s award-winning films, allowing visitors to explore the diverse range of subjects and stories they tell.

Project Management & Client Experience:
Bionic Egg‘s project management played a crucial role in the success of this collaboration. Our team provided regular bi-weekly updates and was readily available for as-needed phone calls to ensure the project met Jigsaw’s expectations.  Bionic Egg ultimately delivered a website that both the admin team and filmmakers are proud of.

Massena LAB Brand Identity, Website Design & Photography
Client: Massena LAB
Agency: Bionic Egg
Creative Director: Mark Johnson

Bionic Egg collaborated with Massena LAB, a brand dedicated to reviving the artisanal craft of watchmaking, to create a brand identity and online presence that mirrors the precision and craftsmanship of their rare, original timepieces. Massena LAB partners with independent watchmakers who meticulously machine, craft, and assemble each timepiece by hand, ensuring every watch meets the highest standards of accuracy and artistry.

Brand Identity & Concept:
Massena LAB’s mission to return to the roots of artisanal watchmaking inspired Bionic Egg to create a timeless and sophisticated brand identity that evokes the age of the artisan. The logo and visual design reflect the intricate craftsmanship that goes into each watch, and the branding elements emphasize the exclusivity and attention to detail that define the Massena LAB experience.

Website Design & Development:
Bionic Egg designed and developed Massena LAB’s website to showcase their timepieces in a way that emphasizes their craftsmanship and rarity. The website’s clean, minimalist design allows the watches to take center stage, while also providing a seamless user experience for visitors. The site was built to align with Massena LAB’s ethos, combining modern web design with the timeless appeal of handmade timepieces.

Photography & Visuals:
In addition to branding and web design, Bionic Egg provided stunning photography that captured the beauty and precision of Massena LAB’s watches. The images were used throughout the website and in all promotional materials, helping to elevate the brand’s visual identity and appeal.