Overall, the decision whether or not to trademark your brand is one that is unique to your business. When you start a branding project with Bionic Egg, this is something that we discuss at the outset of the project. If you do decide to trademark your logo, we’re happy to handle your filing and responses to your trademark with the United States Patent and Trademark Office.
We process your trademark under your personal or business name, while providing the USPTO with the photo assets needed to secure your trademark. Once your trademark is certified, your brand value increases immediately.
In an increasingly crowded marketplace, trademarking your brand image gives you several advantages:
The value of your trademark increases over time as your business grows and your brand name gets established in your industry. The associated tangible and intangible assets’ value gained from having a trademark can facilitate a future acquisition by a larger company.