#1 What is the implied promise to your customers?

#2 What experience or emotions do you want people to have, or feel when they come across your brand name and possibly your logo as well?

#3 Please list 5 Single words that describe your brand’s story?

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#4 What are the functional benefits that your brand delivers to your customers?

#5 What are the emotional benefits that only your brand delivers to your customers?

#6 What problem does your brand solve for others?

#7 Who are those others (this would be your demographic ideally)?

#8 Name 5 Emotions you want people to feel when they read about or See your brand?

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#9 If you brand was a living organism, what kind of personality traits do you perceive your brand DNA is made up of have? To keep our focus on the core brand message, please choose at least 4, choose no more than 7. AccessibleOutgoingTrustworthyExcitementCompliantStabilityAthleticCharismaticAuthoritativeFriendlyWell-BeingCalmingAspiringAttractiveDedicatedCulturedGenuineHeroicHumorousInvulnerableLeaderlyLeisureModestFeminineMasculinePassionateScientificPlayfulReliableResourcefulSexySkillfulSophisticatedVivaciousRenewedYouthfulBenevolentCaringAlertAdventurousAspiring

#10 What colors do you think you would like to see in your brand identity and why? Choose 2-5

#11 What emotions/feelings do you want your brand colors to deliver to your core demographic?

#12 Name 2 or 3 brands that you might consider your competitors?

#13 How is your brand's product, service, or beliefs differentiate your brand from your competitors?

Brand Identity Questionnaire