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Brand Identity Questionnaire
#1
What is the implied promise to your customers?
#2
What experience or emotions do you want people to have, or feel when they come across your brand name and possibly your logo as well?
#3
Please list 5 Single words that describe your brand’s story?
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#4
What are the functional benefits that your brand delivers to your customers?
#5
What are the emotional benefits that only your brand delivers to your customers?
#6
What problem does your brand solve for others?
#7
Who are those others (this would be your demographic ideally)?
#8
Name 5 Emotions you want people to feel when they read about or See your brand?
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#9
If you brand was a living organism, what kind of personality traits do you perceive your brand DNA is made up of have? To keep our focus on the core brand message, please choose at least 4, choose no more than 7.
Accessible
Outgoing
Trustworthy
Excitement
Compliant
Stability
Athletic
Charismatic
Authoritative
Friendly
Well-Being
Calming
Aspiring
Attractive
Dedicated
Cultured
Genuine
Heroic
Humorous
Invulnerable
Leaderly
Leisure
Modest
Feminine
Masculine
Passionate
Scientific
Playful
Reliable
Resourceful
Sexy
Skillful
Sophisticated
Vivacious
Renewed
Youthful
Benevolent
Caring
Alert
Adventurous
Aspiring
#10
What colors do you think you would like to see in your brand identity and why?
Choose 2-5
#11
What emotions/feelings do you want your brand colors to deliver to your core demographic?
#12
Name 2 or 3 brands that you might consider your competitors?
#13
How is your brand's product, service, or beliefs differentiate your brand from your competitors?
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