MARK JOHNSON'Sfirst exposure to web design started as the Art Director for a groundbreaking digital media project at Big Time Productions in collaboration with MTV.com. As he got deeper into the project and the world of web design, he started working more with the aspects of the site and started redesigning it to give the users a more fluid experience. As the project began its launch and wrapping up, Johnson started as a consultant to other sites. He began by suggesting and implementing redesigns of pages he felt looked too busy, were difficult to navigate, or had too much informational clutter that did not add value to the product or services the site was supposed to represent.
Johnson wanted to launch his own branding/web design business, he understands that a good designer is very hard to find, and wanted to create a new kind of asthetic for web design. He started first working mostly with fashion & photography clients, soon after expanding to the worlds of PR, Hospitality, Beauty Products & E-Commerce clients. Johnson had always thought of his sites as organic digital organisms that were growing and evolving as a collaboration of client and creator. In August 2001, BIONIC EGG was born.
A decade later, BIONIC EGG is still evolving. In the internet and branding game, 10 years is a long time in the web business and Johnson prides himself on recognizing where we’ve been within the digital space and has a unique outlook on where we’re going.
Written by Corinne Fisher
Published in RAINE MAGAZINE Summer 2011