See. How it works.

How It Works

Design Phase

First, we discuss the project with the client, as much to build a rapport as to glean pertinent info. We guide them through the process of identifying the target demographic as specifically as possible and brainstorm design elements that will appeal to that target. Starting with a clean slate, we mock up several (3-4) possible layouts in Photoshop with contrasting ‘look & feel’ (2 pages of each). We preserve all the elements they like and combine them into a ‘hybrid’ layout. Once approved, we incorporate this finalized layout into the design of each page of the site.

This process usually takes 2-3 weeks to complete, including revisions.

Development Phase

Once the individual pages are approved, html conversion is initiated, and the site is assessed with the client on a beta link. We iron out any kinks until the user experience is fluid and well balanced. Then, each page is meticulously gone over with a fine tooth comb to correct any niggling bits or wayward pixels.

CMS Integration Phase

Finally, we set up a Content Management System that allows the client to update and modify all aspects of the webpage; including new page additions (from templates we provide), copy/image updates, and press/news article publishing (live within 1-2 minutes). Native photo cropping tools are provided to easily create clean, evenly set thumbnails of any accompanying images.

This process usually takes 3-4 weeks to complete, including revisions.

The entire web design process requires about 2 months from conception to launch. Naturally, a smaller, straightforward site design will require less time than one implementing heavy database work, like membership programs, site generated user statistics, and e-commerce features.

SEO Phase (monthly service)

Next, we make sure that your site is listed on all search engines (e.g. Google, Bing!, Yahoo!) and is associated with all the keywords potential customers may enter. Also, we devise a plan to amplify your website’s visibility over time, keeping up to speed with changing search algorithms and keeping ahead of competing websites. Our optimization and maintenance efforts will keep your site ranking above your competitors.

To get started please click our DNA form and tell us about your project!